1. Make friends.
Regardless of your credentials, ideas, or the extensive research you may have done, if your audience doesn’t like you, they simply won’t connect with you or your message. It sounds harsh, but it’s true.
Exceptional speakers know that their first priority is to make friends with their audience.
How do you do that?
Most of us don’t need to read the wealth of available research to understand and believe what we’ve been told by neuroscientists for years, which is that most of the decisions we make are emotional, not logical.
We know it instinctively.
As you craft your presentation in the knowledge that people really do buy people first on an emotional level, there’s plenty you can do to make the connection.
3. v.Give them something to remember
It’s a given that every presenter wants to ensure that their message is clear and completely understood. Exceptional presenters want to be remembered.
Regardless of your credentials, ideas, or the extensive research you may have done, if your audience doesn’t like you, they simply won’t connect with you or your message. It sounds harsh, but it’s true.
Exceptional speakers know that their first priority is to make friends with their audience.
How do you do that?
- Smile
- Make eye contact
- Put yourself in their shoes
- Show them the real you
- Tell them stories
- Make it about them, not you
Most of us don’t need to read the wealth of available research to understand and believe what we’ve been told by neuroscientists for years, which is that most of the decisions we make are emotional, not logical.
We know it instinctively.
As you craft your presentation in the knowledge that people really do buy people first on an emotional level, there’s plenty you can do to make the connection.
- Paint pictures with your words. “This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of their captivity.” –Martin Luther King
- Make them smile. Unless you are making people redundant or giving a eulogy, most presentations could benefit from a little humor.
- Use metaphors that people can relate to. Bring your message to life. “Here are the title deeds of freedom which should lie in every cottage home.” –Winston Churchill
3. v.Give them something to remember
It’s a given that every presenter wants to ensure that their message is clear and completely understood. Exceptional presenters want to be remembered.
- Get your audience involved; make it interactive
- Dare to be different; open with impact and make them curious
- Use stunning, compelling, and relevant visuals; kill the bullet points
- Make it thought-provoking
- Make it personal…to them
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